High Concept

Posted by Shayla Simmons — 15 Jan 2013

Conceptual photography, a type of photography that illustrates an idea, let's you really mine the the 'heart' of your image, the meaning to viewers.  Conceptual photography in advertising might leverage artful staging or imaginative visual 'narrative' as a way to 'sell' the image as much as (or in some cases more than) the product they're marketing.  Images in this style can be a play on words: "Fishy Water" or "Fruit Punch".  The play on words might be cute and funny, or, like "Stealing a little luck" or "Something to Cling to", are thought provoking. 

The below images are outstanding examples of from among the JPG community of conceptual photography and, while not necessarily staged to visualize a predetermined commercial concept, illustrate the methodology with style!


Fishy water by Ricky G.



Stealing a little luck. by Jamila Clarke



Something To Cling To by Jamila Clarke




A Light Drink by Casey Yeates



The sands of life ran out by wijnand loven



Blackbird Pie by Melissa Romito



Killing time by wijnand loven



Forbidden Fruit? by Leisa Foxlow



Spring Fed by Mike Melnotte



Fruit Punch by Ashley Cecil

Which of these are your favorites? 

Now that the "concepts" have been fully digested, we would like to invite you to step up to the conceptual plate and take a swing.  If you have any images that you would like to post, upload them to the site and [provide a link to the image in the comments below.  Or, take a conceptual 'walk' through JPG and gather your favorites in a 'conceptual collection' and post, post, post it!!

Show us your concepts!


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