New Camera Does The Retouching For You

Posted by David Ozanich — 19 Apr 2011

panasonic1.jpgAustin Considine with (right) and without the automatic retouching.

Are you tired of toiling away doing retouches on Photoshop? Who isn't! Now the new Panasonic Lumix DMC-FP7 will do it all for you. The NY Times investigates:

The so-called beauty retouch mode on the new Panasonic Lumix DMC-FP7 camera is being promoted as one among several features intended to be "fun and encourage photographic creativity," David Briganti, senior product manager for imaging at Panasonic, wrote in an e-mail.

Fun it may be, but that is hardly the most interesting part. That somewhat euphemistic "creativity" elicits intriguing questions about the evolving intersection of beauty, technology and self-image.

The FP7, which costs just over $200, has a tool called "clear skin" that blurs blemishes and wrinkles. Another, called "shine removal," is the digital equivalent of powdering your nose. A third whitens teeth. (There are still a few kinks to work out; an in-house test of that last tool whitened only the lower half of this writer's two front teeth.)

Another set of tools retouches makeup: digital foundation and lip color can be added, along with rouge and eye shadow. The effect can be surprisingly subtle (but downright clownish if overdone).

Would you buy a camera that retouches your pictures for you? I have a feeling my Facebook profile might benefit from this new technology.

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