Special Edition Cameras Benefit Japan Red Cross

Posted by David Ozanich — 5 Apr 2011


Lomography is devoted to the analogue camera and the motto "shoot from the hip" which so far as I can tell is meant literally and not figuratively. It probably means both. They have all sorts of fun merchandise from cameras to fashion. (Well, the fashion seems to be mostly t-shirts which qualifies more as clothes than "fashion" but I'm getting off topic.)

They had previously designed a series of special edition cameras inspired by Japan's Golden Week and, since the recent tragic events in that country, are now donating € 20 to the Red Cross for every camera sold. They are seemingly reasonably priced (roughly a hundred bucks). They write on their website:

When conceived, these cameras were meant to commemorate Japan's Golden Week, a time for celebrating Japanese culture and taking a well-earned rest from work. Now, the cameras have taken on a whole new meaning; they have become a way to help a community with a lot of work ahead of them. With the purchase of this camera you contribute to the donation of EUR 20.000 to the Red Cross Relief Japan.

Seems like a fun way to support a good cause. The choices are:

  • Diana Mini JIYU - Freedom "boasts delicate charm with its floral design and clean colours, symbolizing cherishing freedom. It uses 35mm film that can be processed anywhere and can produce either square or half-frame photos."
  • Diana F+ KIRAMEKI - Sparkling "sparkles with its intricate design and calming colours. This medium-format camera promises dreamy square photos and unlimited creative options when paired with Diana accessories."
And my personal favorite:
  • Fisheye No.2 SHIAWASE - Happiness "symbolizes the spreading of happiness and produces shots in a 170-degree radius - Your subject is captured in a fun, compact circle in each 35mm print!"

Their example of the Fisheye is below. The Freedom is pictured above. Check out more here.


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