The picture was taken at an exhibition in the Tate Modern, the exhibit itself was a huge yellow sun that glows in the middle of the room. The sun had an effect of making people feel that they where at the beach, so they started laying down on the concrete floor sunbathing. The exhibition was by Olafur Eliasson part of the Unilever Series.
http://www.tate.org.uk/modern/exhibitions/eliasson/default.htm
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