The Ice Cream Man
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How would you manage a mobile ice cream business in a location like rural Guatemala? This man straps an ice chest to the back seat of his motorcycle and a speaker and amplifier to the handle bars. He plays one of those catchy, repeating, ice cream vendor tunes that drive adults crazy and attracts kids like moths to a porch light. I admire the ingenuity and tenacity of small business owners like this man.
Also by Charles Rushton
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