The â€œRealâ€ Thing (The â€œStonesâ€ Play Bo Diddley, #4)
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[Cartersville, Georgia, Pop. 16,000]
I try to avoid the Interstate Highways when possible, and on a recent trip to Atlanta, I exited I-75 at Ringgold, Georgia. From there, I drove down U.S. 41 about 100 miles to Marietta, Georgia â€“ a suburb of Atlanta. The route took me through a number of picturesque small towns where, in places, it appeared that time stood still.
I saw this enormous ad for Coca Cola on a side street in Cartersville.
Do you remember Cokeâ€™s infamous marketing fiasco of some 25 years ago? Without sampling public opinion, Coke changed the formula of its famous beverage. The public screamed bloody murder. Pepsi and its shareholders smiled with delight.
To mitigate the damage, Coke quickly re-labeled the new formula (â€œNew Cokeâ€) and brought back the old formula (â€œClassic Cokeâ€). Mass confusion ensued.
Within months, Coke conceded its error and dumped New Coke. But Coke stuck with Classic Coke and today, as far as I know, there is not a single product called simply â€œCoca Colaâ€ or â€œCoke.â€ (Correct me if I am wrong about this.)
Cokeâ€™s colossal blunder was studied at the nationâ€™s business schools for years.
But, what a logo! It was designed more than one hundred years ago, and it is recognized worldwide. The design can be seen in other time-honored logos, such as the Ford Motor Companyâ€™s logo.
Bo Diddleyâ€™s â€œjungle beatâ€ (1955) was a fundamental building block in what is today called classic rock â€˜nâ€™ roll, and the beat was copied many times. In this fourth entry in the series, I am linking the Rolling Stonesâ€™ version of Buddy Hollyâ€™s â€œNot Fade Awayâ€ (1964).
I am actually linking it twice, because the video with the still pix has the better sound. Turn it up.
Take a look at the boys as they appeared in early 1964. They are hardly recognizable. That is Keith Richards? Oh, yeah. And, what about Bill Wyman on bass? Pretty laconic guy, I would say.
Anyway, Boâ€™s â€œbeatâ€ had jumped the pond, and what better group to copy it than the Stones?
As always, thanks for stopping by!
[I will be travelling the next two weeks and will have only occasional access to the Internet, but I will catch up with all of your photos on my return.]
Also by Richard Knight
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