The “Real” Thing (The “Stones” Play Bo Diddley, #4)

Uploaded 21 Jul 2010 — 33 favorites
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© Richard Knight
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More of Richard Knight’s Photos

  • JPG Meet-Up with Peggy Gardner
  • The “Real” Thing (The “Stones” Play Bo Diddley, #4)
  • The Iordan/Leonard/Mutch/Wolfson-Foster School of Fine Arts:  Admission!!!  (Bo Diddley #3)
Photo Info
UploadedJuly 21, 2010
TakenJuly 18, 2010
ModelCanon PowerShot SD850 IS
Exposure1/200 sec at f/8
FlashNo Flash
Focal Length5.8 mm
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Q: how good are tokina lenses?

A: Do you know?

Photo license: © All rights reserved

[Cartersville, Georgia, Pop. 16,000]

I try to avoid the Interstate Highways when possible, and on a recent trip to Atlanta, I exited I-75 at Ringgold, Georgia. From there, I drove down U.S. 41 about 100 miles to Marietta, Georgia – a suburb of Atlanta. The route took me through a number of picturesque small towns where, in places, it appeared that time stood still.

I saw this enormous ad for Coca Cola on a side street in Cartersville.

Do you remember Coke’s infamous marketing fiasco of some 25 years ago? Without sampling public opinion, Coke changed the formula of its famous beverage. The public screamed bloody murder. Pepsi and its shareholders smiled with delight.

To mitigate the damage, Coke quickly re-labeled the new formula (“New Coke”) and brought back the old formula (“Classic Coke”). Mass confusion ensued.

Within months, Coke conceded its error and dumped New Coke. But Coke stuck with Classic Coke and today, as far as I know, there is not a single product called simply “Coca Cola” or “Coke.” (Correct me if I am wrong about this.)

Coke’s colossal blunder was studied at the nation’s business schools for years.

But, what a logo! It was designed more than one hundred years ago, and it is recognized worldwide. The design can be seen in other time-honored logos, such as the Ford Motor Company’s logo.


Bo Diddley’s “jungle beat” (1955) was a fundamental building block in what is today called classic rock ‘n’ roll, and the beat was copied many times. In this fourth entry in the series, I am linking the Rolling Stones’ version of Buddy Holly’s “Not Fade Away” (1964).

I am actually linking it twice, because the video with the still pix has the better sound. Turn it up.

Take a look at the boys as they appeared in early 1964. They are hardly recognizable. That is Keith Richards? Oh, yeah. And, what about Bill Wyman on bass? Pretty laconic guy, I would say.

Anyway, Bo’s “beat” had jumped the pond, and what better group to copy it than the Stones?

As always, thanks for stopping by!

[I will be travelling the next two weeks and will have only occasional access to the Internet, but I will catch up with all of your photos on my return.]

53 responses

  • Maura Wolfson-Foster

    Maura Wolfson-Foster gave props (21 Jul 2010):

    what an excellent photograph Sir Knight.....!!!!!


    JOE FAILK gave props (21 Jul 2010):

    I agree getting off the interstate is interesting and creates many cool photos!

  • elfriede fulda

    elfriede fulda (Deleted) gave props (21 Jul 2010):

    This is an instant fave, what a great find

  • Steven Schutz

    Steven Schutz gave props (21 Jul 2010):

    Fantastic shot of the Coke sign...the colors are so vivid..I remember the Coke fiasco well..Ed Sullivan also got peeved at the doors, they were not supposed to utter the word 'Higher' in their song Light my Fire, they practiced it the way Ed wanted then sang the original lyrics anyways, thusly pissing Ed of and he banished them as well...what a shoe....I saw the video and Jim looks like he is on anothr planet...What a waste of a talent,....Thanks for the great trip Dick, glad you made it back and happy you had a good time...Hope your trip is a safe one ..

  • Betty Maxey

    Betty Maxey   gave props (21 Jul 2010):

    My goodness, what a nice shot, so sharp, and brilliant colors. And as always, I do enjoy your fun and informative narratives. I do remember the coke thing.... and some of the early Stones stuff. Anything I heard of them back in the day, we had to sneek to listen too. "Rock" music was not allowed in our house. I do love old music though!!

  • Donald Garrett

    Donald Garrett gave props (21 Jul 2010):

    Another great one, Dick! I'm usu. in a hurry to get to ATL, so we drive with the herd down I-75.☺

  • peggy maguire

    peggy maguire said (21 Jul 2010):

    The bright red has you drawn into this shot Dick!!!!!!!! I love it!!!!

  • Maria Mutch

    Maria Mutch (Deleted) gave props (21 Jul 2010):

    What a rich shot! Really sharp. I love, too, the progression of the windows...

  • Andrea Petersen

    Andrea Petersen gave props (21 Jul 2010):

    I love the brilliance of this shot...Well done! You have a safe and good trip...

  • Dhanny P

    Dhanny P (Deleted) gave props (21 Jul 2010):

    What a great find Richard. you and I should take a road trip. it's one of my fave things to do. When i'm in the passenger's seat, armed with my camera.. NICE SHOT

  • Michael Ball

    Michael Ball gave props (21 Jul 2010):

    Expertly taken and written Dick!! It's always a treat when you post something!! Thanks for the links. I hope you have a wonderful and safe trip!!

  • dana io

    dana io gave props (21 Jul 2010):

    Love it! The austere, empty shapes, lines and colors frame perfectly the joy of the logo. The sky is tale-like, and the green bush is a lovely conclusion.

  • Jyri Vissak

    Jyri Vissak gave props (21 Jul 2010):

    Cool find! Art is everywhere.

  • Debrah Leonard

    Debrah Leonard (Deleted) gave props (21 Jul 2010):

    beautiful sky!

  • Regenia Brabham

    Regenia Brabham gave props (21 Jul 2010):

    What a find!!! Anything with Coca Cola on it is worth a fortune. I love the links. Keith is my favorite Rolling Stone. Have fun on your trip and let me know how it is going if you get the chance.

  • Judy and Wayne Wanamaker

    Judy and Wayne Wanamaker gave props (21 Jul 2010):

    A fabulous shot, Dick! Isn't it funny how this evokes so many memories and images! Thanks for all the music and entertainment. It was truly enjoyable!

  • Kathleen Mercado

    Kathleen Mercado (Deleted) said (21 Jul 2010):


  • Kathleen Mercado

    Kathleen Mercado (Deleted) said (21 Jul 2010):

    Love that video...I think I've used it too...such a great version:)

  • Litz Go

    Litz Go gave props (21 Jul 2010):

    You know I will love it, it is red ! Was it 25 years ago? I remember an officemate bought a case of original coke in a bottle thinking it will be worth something later. Then found out they are bring back the old recipe. But I think he might still have some treasure in his sleeves because, yes the bring it back but as a "classic".

  • Suzanne McGeady

    Suzanne McGeady said (21 Jul 2010):

    My favourite band of ALL and the Stones go way-aay back. and yes I remember the boys when they looked just like that! When they came to Auckland a few years back it was the 'oldies' that were dancing on their included! Their distinctive sound gets you right in the solar plexus! That blues harmonica is magic. The best kind of music ever! Dear Richard, have a wonderful and safe trip, and signs everywhere bring back so many memories, like the ones above.

  • Richard Knight

    Richard Knight said (21 Jul 2010):

    Thanks everyone for your exceptionally generous comments. The comments are everything.

  • dp *

    dp * said (22 Jul 2010):

    Cool capture! Amazing story I remember all the hub-bub...that's amazing in it's own right but thats another story...incredible how a symbol gains world wide recognition and for such a long time !!! Great read and very nice capture.

  • Patty Gross

    Patty Gross (Deleted) gave props (22 Jul 2010):

    Now here's a photo that just POPS right out at you!! I love this one, Richard, it is most certainly one of a kind!! I remember perfectly what the Stones looked like back in the beginning of their never ending career. I love the Stones.....always will. Just a question, does anyone remember their song called "The Girl With Faraway Eyes?" It was a satire of country music, but I LOVED IT. :))) I would post the link to it on YouTube, but we are once again ready to lose our internet connection (two tornadoes in Maine last night.) Anyway, fantastic job once again, Richard!!!!

  • Warren ~Mangione~

    Warren ~Mangione~ gave props (22 Jul 2010):

    I remember the Stone back then! I love the Stones. I was lucky enough to see them along with Stevie Wonder, who opened for them in Philly in 1976. I will post another video for you. Cool shot! The Coca Cola logo will last forever, however, Coke has never tasted the same after they made the change and supposedly went back. Love the red!

  • Winky Vivas

    Winky Vivas (Deleted) said (22 Jul 2010):

    A wonderful image and narrative, Dick! Yes, avoiding the Interstates and driving the backroads can be very rewarding...

  • Carol Arntsen Masiak

    Carol Arntsen Masiak gave props (22 Jul 2010):

    great find and capture - the real thing!

  • Debrah Leonard

    Debrah Leonard (Deleted) gave props (22 Jul 2010):

    love the bright, bold colours,,, very nice Sir R

  • david ong

    david ong gave props (23 Jul 2010):

    great find and capture D! like the link too.

  • Thad Zajdowicz

    Thad Zajdowicz gave props (25 Jul 2010):

    Great photo and story as always, Richard!

  • Sonia Adam Murray

    Sonia Adam Murray gave props (25 Jul 2010):


  • Steve Wilson

    Steve Wilson (Deleted) said (25 Jul 2010):

    I grew up in Chamblee, a suburb of Atlanta. The locals always asked for , "Coca-Cola", even if it was Pepsi , 7Up, Canada Dry Ginger Ale , because in that town Coca-Cola is like Kleenex... it's all the same.

    Also, Richard, every refrigerator there is, to a local, a FRIGIDARE. It can be Westinghouse.

    I love red. Your shot is CLASSIC...

  • Bruce Miller

    Bruce Miller (Deleted) gave props (26 Jul 2010):

    Now i;m thirsty for an ice cold,,, root beer! lol

  • Heather Mellon

    Heather Mellon gave props (26 Jul 2010):

    Such a delightful shot!! Love this building, the colours and of course the logo! Amazing what you'll find off the beaten track isn't it?

  • Ann Reece

    Ann Reece   gave props (26 Jul 2010):

    Fabulous history and I LOVE this old Coke sign ... have a safe trip!!!

  • Michael Lynch

    Michael Lynch gave props (28 Jul 2010):

    Great find and well presented!

  • Deborah Downes

    Deborah Downes gave props (28 Jul 2010):

    I so love that red. Super capture and caption, Dick.

  • John Linton

    John Linton gave props (28 Jul 2010):

    Lovin' the red.

  • eithne mythen

    eithne mythen gave props (31 Jul 2010):

    Love the lines, colour, windows, shapes, shadows, links, comments..guess I LOVE it!!!!

  • JamesHarmon McQuilkin

    JamesHarmon McQuilkin   gave props (31 Jul 2010):

    great contrast of colours and overall geometry

  • Alexis - Now on Flickr

    Alexis - Now on Flickr gave props (7 Aug 2010):

    Wow, what a .....classic!

  • Jean Pierre Vacherot

    Jean Pierre Vacherot (Deleted) gave props (8 Aug 2010):


  • Carlo Pagan

    Carlo Pagan gave props (14 Aug 2010):

    Great shot!!

  • Laurie Search

    Laurie Search gave props (25 Aug 2010):

    What a cool image with gorgeous color!

  • Eric Sayah

    Eric Sayah gave props (17 Nov 2010):

    So cool!

  • Tom Piorkowski

    Tom Piorkowski (Deleted) gave props (20 Jan 2011):

    Excellent image, very nice.

  • riverS

    riverS (Deleted) gave props (13 Apr 2011):

    .)) very good. memories and bubbles.) and thanks for nice words

  • Akira Shirane

    Akira Shirane gave props (29 May 2011):

    Perfect composition and beautiful!

  • call me crj

    call me crj (Deleted) said (19 Jun 2014):

    Richard, I live three miles from this sign.

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