Playboy is just that
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A wedding I attended in a small town in Tamil Nadu. A teenager, of this traditional rural area, showed up in a Playboy T-shirt.
It was not the first time I've seen the American bunny logo. It's actually quite trendy all over India, with the young generation.
This was just an occasion to prove the point: American brands get a totally new start and a local definition. It was funny to see a teenager show up to a wedding wearing this as his best shirt. In traditional India by that age he would be signaling parents that he's to be trusted so he can get their daughter he likes. Where is a better place to see and be seen then a wedding. The brand history and sector is left behind and Indian see it in the context of their culture.
Indian are very playful, even adults don't shake of the light approach of engaging in acting, playing, joking and taking a back seat letting go of control.
Cricket, for instance, can fill up any time-pass anywhere: on the street, at a wedding hall etc.. so anyone is actually a playboy.
Here, at the marriage hall, where
Also by Etan Doronne
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