True Religion - Made in India

Submitted to Consumerism
Uploaded 28 Jun 2013
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© Etan Doronne
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Photo license: © All rights reserved

How much can be packed into a little tag: paradox, irony, ridicule, hypocrisy of consumerism and globalization times. Abuse/deterioration of social values, tradition knock off, colonial art

On the American based company profile no word about India, Hindu, Buddha. Neither on the shirt itself. The religion discussed is probably self made, their own making of fashion products.

In short, a 1000 words photo.

Brings to mind the 2012 story of a Gujarati who named his fashion shop 'Hitler': http://india.blogs.nytimes.com/2012/09/04/gujarats-hitler-clothing-store-to-be-renamed/?_r=0

On a friend's shirt I found hung in the garage

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