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I donâ€™t know what theyâ€™re thinking, really.
Every year around christmas itâ€™s the same. The decorators of that specific clothes outlet in my hometown get creative. This time itâ€™s mannequins wearing animal masks. I dig surreal, I truly do. But this kind of subliminal, probably even unintentional surrealism rubs me up in a stranger way than, say, a Max Ernst painting or a Meret Oppenheim object. It feels like they touch the heart of weird while staying totally clueless, and almost innocent.
Whatâ€™s the business proposal here anyway? â€œBuy our stuff, it looks good on demonsâ€? â€œMutants welcomeâ€? â€œLetâ€™s put on sweatshop apparel and mask hollow with creepyâ€?
Maybe Iâ€™m too literal minded.
Also by Marcus Hammerschmitt
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