tree > paper > tree

by steph goralnick

Uploaded 19 Mar 2008 — 12 favorites

© steph goralnick

As an alternative to the paper cards my agency sends out to clients for the holidays, I designed a more eco-friendly e-mailable greeting. It featured the image of a giant tree scuplture constructed from wastepaper gathered from colleagues' cubicles. A stop-motion clip was animated from still photos showed the tree "growing" as we built it.

The photo was taken in the studio where we built the sculpture. The final animation and online card can be viewed here:

http://g2holiday.g2-cheer.com

9 responses

  • Moran EFX ®

    Moran EFX ® gave props (19 Mar 2008):

    This idea is fresh!

  • Cindy Coubrough

    Cindy Coubrough   gave props (19 Mar 2008):

    What a brilliant idea! The animation is amazing to watch!

  • Audrey Kanekoa-Madrid

    Audrey Kanekoa-Madrid   gave props (19 Mar 2008):

    Wonderful!

  • Audrey Kanekoa-Madrid

    Audrey Kanekoa-Madrid   gave props (19 Mar 2008):

    PS: Love the animation and the idea behind it. Well done!

  • Joy Zhu

    Joy Zhu said (19 Mar 2008):

    Awesome creations!

  • Manon Paradis

    Manon Paradis said (24 Mar 2008):

    Brilliant and beautiful! Kind of scary how much paper is floating around.

  • Nancy Charter Kechnie Goatbe

    Nancy Charter Kechnie Goatbe said (25 Mar 2008):

    I saw your animation card..so very unique and creative, with such a good message...

  • Mario Scattoloni

    Mario Scattoloni gave props (19 May 2008):

    Images re-cycled as if a sculpture... what a beautifully fresh & inspiring idea.. good 1.

  • Stephanie Blanco

    Stephanie Blanco gave props (15 Jun 2008):

    beautiful!!

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