Last saturday, I was wandering with my family in my hometown, Bruges. Close to the Rozenhoedkaai, at the corner of a street, there is a very old house that got a new 'purpose'. They turned it into a shop, where you can buy nothing else but Belgian products. Even the name of the shop is well chosen: 2be (be = short for Belgium). In the shop, you see a very nice way of 'showing' the products they sell.