By Jef Price
25 Jul 2012
Legacy and Heritage: You'll hear those words a lot from me. They're something that all men think of from time to time. It's what you leave behind; it's what your children take and build upon; it's a fire that grows and is fed by our life. I asked a friend what the word Legacy meant to him, he said: "It's what a man stands for. You can build a company, make a billion dollars, but so what? You gotta stand for something." My Legacy is lasting. Some of us are handed down a legacy from our father, or maybe our grandfather. Who we are and what we stand for runs deep within our soul, and is evident to all who know us.
In the case of my own legacy, it started long before I was born, before my close friend, business partner and brother, Cullen was born. Before we ever met, it started with a heritage. It was something deep within our hearts and souls that cried out to be wild, to be untamed, not to simply live, but to be alive. I first came into contact with this legacy as a boy in Scouts; from there a passion for the outdoors, for this wonderful creation, would burn inside me, and will continue to do so until I die. My Father is a photographer, a adventurer, a backpacker, a river man, a craftsmen. He handed these gifts down to me with this legacy.
Throughout my years as a young Scout, I saw an emblem. My father had taken this nail, filed it, and forged it into a stamp and brand. It was a simple icon that would mark a legacy of adventure. It has been used to mark our gear, to stamp leather wares and brand the tools we use. This is more then our brand's logo, more than a simple mark created by our father and handed down to myself. This is a symbol of adventure, a mark that says you believe in something more. This is the emblem, it's my legacy, it's my heritage.
Adventure awaits, go forth and build for yourself a legacy and leave behind a heritage rich with stories to be handed down through the generations.