Essential Element

by Rizwan
Uploaded 29 Nov 2007
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© Rizwan
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Photo Info
UploadedNovember 29, 2007
TakenNovember 29, 2007
MakeOlympus Imaging Corp.
ModelE-510
Exposure1.6 sec at f/5.3
FlashNo Flash
Focal Length123 mm
ISO100
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Photo license: © All rights reserved

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

-Bruce Henderson

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